Our commitment to cinema is a work of the ages, an ongoing effort to fulfill the promise of an epic artform and usher it into a new destiny equiped with digital tools to open the scope of cinematography far beyond the celluloid domain. From film to tape to silicon to hologram, then on to whatever is next.
This universal art is an interdisciplinary expression of light, color, sound, and motion; including the arts of design, music, drama, literature, and architecture — all in one. The combined value of these elements multiplied exponentially has a profound impact on society. And we have just begun to mine the treasures within.
The task going forward is to cultivate conditions at the core of our culture so the vital engine of innovation will zoom the cinematic experience closer into focus. To that end we welcome you to join us in this momentous movement.